Inside the Secret Feud Between Kylie Jenner and Kim Kardashian: The Brutal Rivalry, Betrayals, and Backstage Drama You Were Never Meant to See on TV!

Inside the Secret Feud Between Kylie Jenner and Kim Kardashian: The Brutal Rivalry, Betrayals, and Backstage Drama You Were Never Meant to See on TV!
Inside the Secret Feud Between Kylie Jenner and Kim Kardashian: The Brutal Rivalry, Betrayals, and Backstage Drama You Were Never Meant to See on TV!
When the cameras stop rolling and the glossy Instagram photos fade into the background, the truth about the Kardashian-Jenner empire is far darker—and juicier—than anyone could imagine. For years, the world watched Kim Kardashian and Kylie Jenner smile together, hug on red carpets, and post affectionate selfies. But behind the filters and carefully crafted captions lurked a silent rivalry that could rival the plot of any Hollywood drama.
The Rise of a Billion-Dollar Competition
It all started in 2015 when Kylie Jenner launched Kylie Cosmetics. Almost overnight, Kylie transformed from Kim’s little sister into a self-made billionaire—and that didn’t sit well with the woman who built the Kardashian brand. Insiders revealed that Kim felt blindsided when Kylie’s Lip Kits sold out within minutes, grabbing headlines that once belonged solely to Kim.
“Kim was the queen of the family—and suddenly, the spotlight shifted,” a close family friend shared. “She wasn’t ready to play second fiddle to her baby sister.”
Sources close to the family claimed that Kim began subtly undermining Kylie’s success. At exclusive parties, Kim would allegedly refer to Kylie’s brand as a “one-hit wonder” and joke that Kylie was “just lucky with the timing.”
Backstage Tension on “Keeping Up with the Kardashians”
While the hit reality show portrayed a loving family, the backstage atmosphere told a different story. According to former production assistants, there were days when Kim and Kylie refused to film together.
“They’d show up on set, avoid eye contact, and only interact when the cameras were on,” a former KUWTK crew member disclosed. “The tension was thick enough to cut with a knife.”
One particular scene in Season 18—where Kim jokingly accused Kylie of copying her style—was reportedly edited to tone down the real fight that broke out backstage, which allegedly ended with Kylie storming off set in tears.
The Battle for Fashion Domination
When it came to brand endorsements, the rivalry intensified. Both sisters competed for high-profile deals with luxury fashion houses. In 2019, Kylie reportedly snagged a campaign with a major European designer—a deal Kim had been chasing for months.
“Kim was furious,” said a source inside the fashion industry. “She felt betrayed by the brand and blindsided by Kylie.”
After that, Kim allegedly pushed her KKW Beauty line even harder, launching aggressive marketing campaigns that directly targeted Kylie’s demographic. The sisters’ social media followers couldn’t help but notice the shade. Fans speculated that Kim’s cryptic captions about “originality” and “copycats” were not-so-subtle jabs at Kylie.
A Family Divided
The silent war didn’t just affect the two moguls—it sent shockwaves through the entire Kardashian-Jenner clan. Khloé reportedly tried to mediate but found herself caught in the middle.
“Khloé was heartbroken,” said another insider. “She hated seeing her sisters at odds, but both of them were too stubborn to back down.”
Even Kris Jenner, the family matriarch and business mastermind, struggled to keep the peace. Insiders claim Kris often had to stage “family intervention dinners” to smooth things over. But behind closed doors, even Kris allegedly played favorites—depending on who was bringing in more revenue at the time.
When Business Gets Personal
Perhaps the most shocking twist? The rivalry reportedly turned personal when both women started dating men from the same inner circle. Kim’s rumored romance with a well-known rapper reportedly fueled jealousy from Kylie, who felt Kim was stepping into her territory.
“They both wanted to be the queen of the scene,” a Hollywood insider said. “And in their world, dating the right guy equals power.”
Though both women denied any bad blood in public interviews, sharp-eyed fans noticed they gradually stopped appearing in each other’s social media posts—and when they did, the body language spoke volumes.
The Fallout—and the Truth Behind the Scenes
Today, both Kylie and Kim publicly insist that everything is fine between them. But insiders hint that the truce is fragile at best. In fact, sources claim that part of the reason the Kardashians reboot on Hulu scaled back on joint scenes between Kim and Kylie was to avoid reigniting old tensions.
“The family brand is too valuable to risk a public fallout,” said a longtime industry insider. “But behind the scenes, the rivalry is still simmering.”
What Does the Future Hold?
With both moguls running multimillion-dollar empires—and constantly reinventing themselves for the spotlight—the question remains: How long can this delicate peace last?
Only time will tell if the Jenner-Kardashian sisters will truly bury the hatchet or if the silent war will explode in a scandal the world won’t be able to ignore.
One thing’s for sure—the truth behind their rivalry makes for a story even reality TV couldn’t script. And this time, it’s real.