Troy Landry Shocks Swamp People Fans — Ditches the Bayou to Unveil Tony Chachere’s Mysterious New Sandwich Sauce Line… What He’s Catching Now Has Nothing to Do with
Troy Landry Shocks Swamp People Fans — Ditches the Bayou to Unveil Tony Chachere’s Mysterious New Sandwich Sauce Line… What He’s Catching Now Has Nothing to Do with
Troy Landry, the beloved alligator hunter from the History Channel’s hit show Swamp People, has made headlines once again—this time not for wrangling gators in the bayou, but for joining forces with one of Louisiana’s most iconic culinary brands: Tony Chachere’s. The unexpected collaboration between this larger-than-life reality TV personality and the legendary Creole seasoning empire has sparked excitement across the South, combining two proud Louisiana institutions into one flavorful adventure.
From chasing apex predators in murky waters to promoting bold flavors on your sandwich, Landry’s latest role may seem like a sharp turn from his usual pursuits—but fans will quickly realize that it’s a match made in Southern heaven.
A Legend Born in the Bayou
Troy Landry is no stranger to the spotlight. Known as the “King of the Swamp,” he has been a fan-favorite since Swamp People premiered in 2010. With his signature phrases like “Choot ‘em!” and a deep love for Louisiana’s swamp culture, Landry has won the hearts of millions. He represents more than just a television character—he embodies a way of life that honors tradition, grit, and respect for nature.
Born and raised in Pierre Part, Louisiana, Landry has spent most of his life in the Atchafalaya Basin. The family legacy of hunting alligators has been passed down for generations, and he takes great pride in sharing that way of life with his sons, who also appear on the show. Off camera, Landry is known for his humility, work ethic, and deep love for his home state.
Enter Tony Chachere’s: A Louisiana Staple
Tony Chachere’s (pronounced SASH-er-eez) is a household name in Louisiana and across much of the South. Founded in 1972 by Tony Chachere, a sportsman and culinary innovator, the brand has become synonymous with bold, zesty Creole flavor. Starting with its Original Creole Seasoning, the company has since expanded to offer marinades, salad dressings, injectable flavorings, and more.
But now, the brand has taken an even more modern turn—with its new line of Sandwich Sauces, designed to spice up everything from po’boys to burgers, wraps, and cold cuts. And who better to represent the bold new product than someone who’s as authentically Louisiana as it gets?
The Collaboration: More Than Just a Commercial
In early 2025, fans were surprised (and delighted) to see Troy Landry pop up in a series of online and television ads promoting Tony Chachere’s Sandwich Sauces. Dressed in his trademark plaid shirt and swamp boots, Landry is shown enjoying a messy, flavor-packed sandwich while singing the praises of the new sauces.
The message? Sandwiches don’t have to be boring—especially not in Louisiana. And with Landry at the helm, it’s clear this isn’t just another celebrity endorsement. It’s a genuine cultural alignment.
In interviews, Landry has spoken enthusiastically about the partnership.
“I’ve been using Tony’s products for years,” Landry said. “They’re in every kitchen down here. When they told me they were making sandwich sauces, I knew it was going to be something special. You put it on a sandwich, and it’s like a party in your mouth.”
The campaign quickly gained traction on social media, with fans sharing videos of their own “swamp-style” sandwiches and tagging both Landry and Tony Chachere’s. The company leaned into the grassroots energy, releasing limited-edition bottles featuring Troy Landry’s face and even a “Choot ‘Em Chipotle” variant inspired by his catchphrase.
What Makes These Sauces Different?
Tony Chachere’s Sandwich Sauces aren’t your average condiments. Available in a variety of bold flavors like Spicy Mayo, Creole Ranch, Zesty Chipotle, and Bayou Buffalo, each bottle brings a tangy kick rooted in Southern culinary traditions. They’re designed to elevate simple sandwiches into full-blown flavor experiences—perfect for people who want to add flair to their lunch without spending hours in the kitchen.
What makes them stand out is the signature blend of spices that Tony Chachere’s is famous for—combined with the creamy texture and versatility that modern home cooks appreciate. The sauces are ideal not only for sandwiches but also for dipping fries, drizzling over grilled meats, or even adding to wraps and tacos.
And with Troy Landry’s stamp of approval, they come with a side of swamp-certified authenticity.
A Win for Local Culture
This partnership also shines a spotlight on Louisiana’s rich culinary and cultural heritage. In a world where fast food chains and global brands dominate the marketplace, this collaboration feels personal. It’s a nod to small-town values, local flavor, and the enduring appeal of tradition.
By choosing someone like Troy Landry—who has spent his entire life immersed in Louisiana’s outdoor life—Tony Chachere’s is saying that flavor isn’t just about what’s in the bottle. It’s about where you come from, who you share your meals with, and the stories you tell around the table.
The campaign also taps into the growing trend of “local pride branding,” where consumers are drawn to products that reflect their regional roots. Whether it’s Landry talking about hunting season or a grandmother using Creole seasoning in her gumbo, the message is the same: this is homegrown flavor, for homegrown people.
Behind the Scenes: Family, Food, and Fun
Filming the ad campaign was no small feat, especially since Landry isn’t an actor by trade. But according to sources close to the shoot, he was a natural. The commercials were filmed in and around his home in Louisiana, with some scenes even shot near the swamp where Swamp People is filmed.
Landry’s family got involved too—his sons helped prep food on set, and even his wife Bernita made an appearance behind the scenes. The vibe was more like a family picnic than a corporate shoot, complete with laughter, storytelling, and, of course, lots of food.
“They wanted me to be myself,” Landry said. “So that’s what I did. I ate some sandwiches, told some stories, and had a good time. That’s what Louisiana’s all about.”
What’s Next for Troy?
While Swamp People remains on the air and continues to draw loyal viewers, Landry has hinted at branching out into more lifestyle content, including cooking, home life, and community outreach. He’s expressed interest in developing his own line of swamp-inspired recipes and even writing a cookbook with his family’s favorite Cajun meals.
Given the success of the sandwich sauce campaign, fans are already speculating that more collaborations could be on the way. Perhaps a Troy Landry-branded hot sauce? Or even a gator jerky snack line?
Whatever the future holds, it’s clear that Landry’s brand of rugged charm and Louisiana authenticity isn’t fading anytime soon.
Final Thoughts
The partnership between Troy Landry and Tony Chachere’s Sandwich Sauces is more than just a marketing move—it’s a celebration of Louisiana’s identity. It’s about taking pride in bold flavors, real people, and traditions that go deeper than a TV screen.
Whether you’re a fan of Swamp People, a loyal Tony Chachere’s customer, or just someone looking to upgrade your sandwich game, this collaboration is a delicious reminder that sometimes the best stories—and the best meals—come straight from the swamp.
So the next time you reach for a sandwich, take Troy’s advice: “Don’t be afraid to choot some sauce on it.”
