BREAKING: San Francisco 49ers legend Jerry Rice has signed a $13.5 million deal with Netflix for a 7-episode series about his journey with the San Francisco 49ers.
In a move that’s already shaking the foundations of sports entertainment, Hall of Famer and San Francisco 49ers legend Jerry Rice has officially signed a $13.5 million deal with Netflix for a 7-episode docuseries chronicling his extraordinary journey in the NFL — and more importantly, his iconic tenure with the 49ers.
The streaming giant confirmed the deal on Thursday morning, describing the project as a “once-in-a-generation look at the making of the greatest wide receiver in NFL history.” Filming is already underway, with the first episode set to premiere in early 2026.
A Legacy Worth Every Dollar
Jerry Rice isn’t just a football player — he’s a living legend. Over his 20-season career, Rice redefined what it meant to be a wide receiver, amassing 22,895 receiving yards, 1,549 receptions, and an unfathomable 208 total touchdowns — records that still stand today.
And while he suited up for the Oakland Raiders and the Seattle Seahawks, it was his 16 seasons with the San Francisco 49ers that cemented his place in football lore. Under the leadership of coaches like Bill Walsh and alongside quarterbacks like Joe Montana and Steve Young, Rice helped lead the 49ers to three Super Bowl victories and countless unforgettable moments.
The Netflix series, tentatively titled “RICE: The Route to Greatness”, will dive deep into this golden era of football and offer behind-the-scenes insights never before revealed to the public.
What to Expect in the Series
According to early production notes, each episode will focus on a different phase of Rice’s life — from his humble beginnings in Starkville, Mississippi, and his college days at Mississippi Valley State, to the seismic moment he was drafted by the 49ers in 1985 and beyond.
The episodes are expected to include:
- Episode 1: “The Kid from Mississippi” — An intimate portrait of Rice’s early life, growing up in a small town and developing his legendary work ethic.
- Episode 2: “Becoming a 49er” — Behind-the-scenes access to the 1985 NFL Draft, the doubts that surrounded his selection, and his early struggles.
- Episode 3: “The Montana Years” — A look at the Rice-Montana connection and the team’s rise to Super Bowl dominance.
- Episode 4: “The Catch 2” — Revisiting one of the most iconic playoff moments in NFL history.
- Episode 5: “Young and Hungry” — Jerry’s partnership with Steve Young and the 49ers’ final Super Bowl win in 1994.
- Episode 6: “The Final Routes” — His move to the Raiders, his brief stint in Seattle, and how he handled the twilight of his career.
- Episode 7: “Legacy” — Featuring interviews with today’s stars like Davante Adams, Deebo Samuel, and Patrick Mahomes reflecting on Rice’s influence.
Netflix has confirmed appearances from Joe Montana, Steve Young, Bill Walsh’s family, Michael Irvin, and Tom Brady, among others.
Jerry Rice Speaks Out
In a brief interview following the announcement, Rice said, “This is bigger than football. This is about showing young kids what discipline, humility, and relentless drive can do. I want people to see the highs, the lows, and everything in between. And I want the next generation to understand — greatness is earned, not given.”
Asked why he chose Netflix, Rice was candid: “They didn’t just want highlights. They wanted the heart. And that’s what I’m giving them.”
49ers Nation Reacts
The 49ers fanbase erupted online within minutes of the news breaking. On X (formerly Twitter), hashtags like #JerryOnNetflix and #RiceIsRight trended nationally. Legendary 49ers quarterback Steve Young tweeted:
“Can’t wait to relive the magic. Jerry was more than just the best — he was the standard. Proud to be part of this story.”
Current 49ers receiver Brandon Aiyuk posted:
“Y’all about to learn what real WR work looks like. Jerry Rice was HIM. Period. ”
NFL + Hollywood: The Golden Age?
This announcement marks yet another high-profile collaboration between the NFL and Hollywood. Following the success of Quarterback and Hard Knocks, networks and streamers alike have been racing to secure exclusive rights to the stories of NFL greats.
But this one hits different.
As ESPN analyst Stephen A. Smith said on First Take Thursday morning:
“This isn’t just a story about football. It’s a story about excellence, about pushing past the limits of the human body and mind. Jerry Rice is the closest thing to football perfection we’ve ever seen — and Netflix is about to give him the cinematic treatment he deserves.”
A Deal That Makes Sense
While $13.5 million may seem like a hefty price tag, analysts argue it’s a bargain for Netflix.
“Let’s be real,” said streaming expert Lana Alvarez. “This isn’t just nostalgia bait. Jerry’s story appeals to sports fans, underdog fans, and anyone who respects greatness. It’s a surefire hit.”
With viewership of sports documentaries at an all-time high, Netflix is betting that RICE will join the ranks of The Last Dance, Man in the Arena, and Drive to Survive as binge-worthy, global hits.
Final Whistle
Jerry Rice didn’t just change the wide receiver position — he changed the game. Now, with a new generation discovering the legends of the past through streaming platforms, his story is about to be told like never before.
One route at a time.
The countdown begins.
