“She’s Only 11 But Thinks She’s a CEO Already!” — Is North West Really Ready to Take Over Kim Kardashian’s SKKN Empire?
“She’s Only 11 But Thinks She’s a CEO Already!” — Is North West Really Ready to Take Over Kim Kardashian’s SKKN Empire?
“SKKN by North? Inside Kim Kardashian’s Bold Plan to Pass the Beauty Empire to Her 11-Year-Old Daughter”
When Kim Kardashian built her SKKN by Kim brand, many believed it was yet another extension of her billion-dollar business brain. But no one expected that just a few years later, Kim would hint at passing the torch—not to a seasoned beauty executive—but to her 11-year-old daughter, North West.
In recent interviews, Kim has openly called North “a mini beauty mogul,” saying her eldest daughter has strong opinions on everything from product textures to packaging designs. Kim laughs when she recounts stories of North critiquing skincare bottles and demanding “more fun” in the brand. But is it just child’s play—or the beginning of a new Kardashian empire led by Generation Z?
👧 North West: Born for the Spotlight?
North West has grown up in front of cameras. From paparazzi snaps as a toddler to now performing at Kanye’s concerts and appearing in TikToks with Kim, North is no stranger to fame. But managing a luxury skincare brand is a different kind of spotlight—one that demands real business sense, not just screen presence.
Still, Kim insists that North’s creative mind and bold personality make her a natural in the beauty world. “She knows what looks good. She’ll tell me, ‘Mom, that packaging is boring.’ And honestly—she’s usually right,” Kim told Allure in a 2025 feature.
💄 SKKN by North? A Future Rebrand?
If North does inherit SKKN, fans can expect a major shift. While Kim’s line is sleek, minimalist, and sophisticated, North’s taste leans bold, glittery, and colorful—perfectly in tune with the TikTok era. “She wants everything to be fun,” Kim said. “She’s always suggesting crazy lip gloss names or neon colors for the packaging.”
Could that mean the future of SKKN will ditch its high-end aesthetic for something more Gen Z? Would we see SKKN-branded sheet masks with emojis or skincare infused with bubblegum scents? The possibilities are endless—and also risky.
😬 Critics Are Not Impressed
While some admire Kim’s encouragement of North’s creativity, others are concerned. Psychologists have warned that placing business pressure on children—especially in public view—can lead to stress, identity issues, and burnout. “North should be enjoying her childhood, not thinking about market strategies,” one critic commented online.
There’s also the question of authenticity. Is North really involved in the business, or is this just a narrative created to make SKKN feel more relatable and “cool” to younger audiences? Skeptics believe it’s a calculated move by Kim to keep the brand fresh.
🤑 The Kardashian Blueprint
Let’s not forget—this isn’t the first time a Kardashian has passed on a brand legacy. Kris Jenner orchestrated her daughters’ rise to fame and fortune, making family involvement a business model in itself. With Kim now guiding North in the same way, some say it’s all part of the Kardashian “blueprint”: start them young, make them icons early, and cash in while the world watches.
And it works. North West already has millions of followers on social media, fan accounts dedicated to her outfits, and even paparazzi attention during school pickups. If she does step into the SKKN spotlight, she already has a built-in fanbase ready to buy whatever she sells.
🧬 Nature or Nurture?
The real question remains: Is North genuinely passionate about skincare and branding—or is she simply following the path laid out for her?
Some believe North is a creative genius in the making, already showing the kind of vision and confidence that defines industry leaders. Others think she’s a child caught in a machine, repeating what she’s seen from her mom, aunties, and grandma.
The truth may lie somewhere in the middle. North is undoubtedly influenced by her environment, but that doesn’t mean her ideas aren’t real. The danger, however, is turning childhood curiosity into corporate responsibility.
🕰 What’s Next?
So what happens now? Kim says there are no official plans to make North an executive yet—but she’s not ruling it out either. “I don’t want to push her. But if she wants it, and she’s ready, I’ll support her 100%,” Kim said.
In the meantime, SKKN continues to expand, and North continues to experiment—with makeup brushes, moisturizer formulas, and maybe even marketing pitches. Whether she becomes the face of the next generation or just enjoys dabbling behind the scenes, North West is clearly a force to watch.
📢 Final Word
In a world where celebrity kids often struggle to find their own identities, North West is already being set up as a mogul-in-training. Whether that’s empowering or exploitative depends on who you ask. But one thing is certain: Kim Kardashian isn’t just building a beauty empire—she might be building a legacy.
SKKN by Kim may have started with a Kardashian icon. But SKKN by North? That could be the future. And like everything Kardashian—it’s bound to be controversial, fabulous, and impossible to ignore.
