How Molly-Mae duped the Kardashian’s fame formula to avoid Love Island stigma & it’ll make her an ‘eye-watering amount’
MOLLY-MAE DO
How Molly-Mae duped the Kardashian’s fame formula to avoid Love Island stigma & it’ll make her an ‘eye-watering amount’
Molly-Mae is making smart moves to “increase earnings” and it appears to be working
MOLLY-MAE Hague is reportedly in talks for a second series of her documentary, Behind It All, with production already in progress.
The highly anticipated new series is expected to air either later this year or in early 2026.
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The turbulent relationship between former Love Island stars Molly-Mae Hague, 26, and Tommy Fury, 26, has been a key factor in securing her another reality TV series.
It’s little surprise that she’s often compared to the Kardashians.
Much like the groundbreaking reality series Keeping Up With The Kardashians, which follows the day-to-day lives of the famous family and appeals to a core demographic of women aged 18 to 49, Molly-Mae’s show strikes a similar chord.
A telly insider revealed: “It was the most-watched show by females in the UK in the hugely valuable 18 to 35 age group. That’s a crucial market for the streamer.”
And while the Kardashian-Jenner family are worth billions of pounds, Molly-Mae and her family could be heading that way given enough time.
Since leaving the villa in 2019, the reality-star-turned-business-mogul has built a £6 million empire for herself, making her one of the most successful stars to have appeared on Love Island.
And it appears that she’s only on the way up after already becoming one of the “most inspiring young people in the UK” while also making The Sunday Times Young Power List 2025.
Publicist and ex TV producer Emma Bunning, who has over two decades in the industry, says: “Distancing herself from the Love Island stigma, Molly-Mae has established herself as an icon in her own right, going on to achieve what most islanders dream of in terms of fame and fortune.
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“But her subtle emulation of the Kardashian sisters over the years could see her rake in the multi millions as she morphs herself into the UK’s answer to the Hollywood mega stars.
“From her self confessed Kardashian inspired walk in-wardrobe to the pared back jewellery free red carpet look after a robbery; you can count the ways in which she has taken ‘inspiration’ from the successful sisters.
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“Molly is an astute business woman as well as being incredibly clever and considered in her strategy.
“She knows that the most successful influencers in the world are the Kardashians and it’s a tried and tested formula to follow in their wake.
“This means BIG money and she’s made smart moves to increase her earning potential in this way.
“Currently worth an estimated £6 million, if she continues on this trajectory, she could see herself doubling this income and tipping into the £20 million bracket over the next few years.”
Here, we take a look at the ‘exact formula’ which can help Molly-Mae to become a perfect Kardashian dupe – and it’ll be sure to rake her in millions.
