A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney’s £7.5m payday within 2 years
A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney’s £7.5m payday within 2 years
One A-lister’s launch famously sold out on merchandises within just 10 minutes
WITH the global lingerie market set to reach a staggering £105.8 billion by 2030, it’s little wonder why celebrities are pulling out all the stops and launching their own lingerie lines.
Sydney Sweeney is the latest star rumoured to be venturing into this lucrative market, reportedly with the backing of Amazon billionaire Jeff Bezos.
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The 27-year-old actress, who was not previously friends with Jeff or his wife Lauren Sanchez, 55, appears to have won them over after attending their wedding in Venice, Italy.
They have now “invested” in her new venture, according to Us Weekly.
A source told the publication that the Emmy-nominated actress is “launching a lingerie line very soon” and that it has been a “huge project for her and something she’s been working on for the last year.”
According to Puck, the lingerie line is being supported by Ben Schwerin, a partner at private equity firm Coatue.
Coatue itself received a $1 billion (£970 million) investment from Bezos and fellow tech titan Michael Dell.
Celebrity publicist Emma Bunning, founder of On The Box Talent, believes Sydney could be set to earn “around £7.5 million over the next two years” from this lingerie deal.
“Ordinarily, celebrity-endorsed brand deals would see the talent earn an upfront signing bonus combined with a stake of the equity and a percentage of net profits,” she explains.
“For Sweeney, this could look like a £3.75 million signing bonus with profit shares of around £1.5 million a year.”
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Back in April 2023, Sydney also had her own collection with Frankies Bikinis.
Emma continues: “Attention would certainly have been paid to how successful this was before serious investment would be made by Bezos.
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“If the brand sees huge returns quickly, her earnings could skyrocket even further, potentially reaching the £15 million bracket within a few years.
“She already commands a healthy income from previous endorsements with Laneige Skincare, Armani Beauty, Kerastase Haircare, Miu Miu and her recent limited-edition soap bar with Dr Squatch.
“But given that this will be her own brand, and with high-level backing, it’s likely to be her greatest earner yet.”
With an already estimated net worth of £30 million, Emma believes this money-spinner could see Sydney topping the £45 million bracket by 2027.
By July 2023, Kim’s stake, estimated at 35%, was worth roughly $1.3 billion
Emma Bunning
“Celebrity-backed brand deals have turned other stars into billionaires, such as Rihanna with Savage X Fenty, which launched in 2018 and sold out within a month.”
Sydney is just the latest to join this exclusive club. Here’s a glance at the other celebrities who’ve successfully entered the lingerie game…
Rihanna – SAVAGE X FENTY
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Rihanna’s individual net worth reached an impressive $1.4 billion (£1.1 billion) in 2023, with her popular lingerie brand, Savage X Fenty, which was named one of Fast Company’s “10 most innovative style companies of 2020.”
As of 2021, the brand is valued at $1 billion (£746 million) and has over 4.5 million followers across social media platforms.
Branding and culture expert Nick Ede previously commended Rihanna’s successful creation of the lingerie line, noting its inclusive nature and the highly profitable subscription-based business model.
He said: “Because the brand is online the overheads aren’t as large so she can make even more of a profit.”
Kim Kardashian – SKIMS
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Kim Kardashian‘s highly successful shapewear and clothing brand, SKIMS, was officially valued at an impressive $4 billion (£3 billion) following its latest funding round in July 2023.
The brand’s financial performance reflects its rapid ascent, with SKIMS reportedly hitting $750 million (£558.75 million) in revenue in 2023. This marks a significant 50% increase from its $500 million (£372.5 million) revenue in 2022.
Its initial launch in 2019 generated over $2 million (£1.5 million) in profit and famously sold out merchandise within just 10 minutes.
It has successfully expanded its product lines beyond its core shapewear into popular loungewear, swimwear, and, most recently, menswear.
Rosie Huntington-Whiteley – M&S
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With an estimated net worth of $40 million (£30 million), model Rosie Huntington-Whiteley has certainly made her mark.
For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines, a collaboration frequently praised for its role in solidifying the high street giant’s enduring success.
Abbey Clancy – Victoria’s Secret
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Abbey Clancy, the UK supermodel married to former football professional Peter Crouch, has an estimated net worth of $3.4 million (£2.7 million).
She notably teamed up with Victoria’s Secret for their festive Christmas campaign, and has remained a key figure, continuously modelling a wide variety of their seductive and athletic collections.
Speaking previously Nick believes that Abbey is likely making “over £1million a year from this collaboration, and will probably make more, the more she sells.”
He praised the Brit for being a “likeable and popular” character for the brand.
Jennifer Lopez – Intimissimi
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Jennifer Lopez‘s appointment as Intimissimi’s global brand ambassador, according to experts, highlights the brand’s dedication to connecting with a wider, more varied customer base.
They’re leveraging her worldwide fame to encourage strong, modern women to embrace their products.
Jennifer, whose personal fortune stands at a cool $400 million (£320 million), now stands alongside notable figures like Sarah Jessica Parker and Heidi Klum in representing the brand.
Amanda Holden & Davina McCall – JD Williams
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Both these household names look sensational, and it’s highly likely they’ll each be making around £1 million from their collaborations with the popular brand, according Nick.
Rather than just one familiar face, JD Williams has shrewdly teamed up with two – truly championing their brand’s appeal.
Both Davina McCall, who has an estimated net worth of £4 million, and Amanda Holden, valued at approximately £3.6 million, have contributed their own lingerie collections to the retailer.
Heidi Klum – Intimissimi
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This supermodel certainly knows how to put one leg forward when it comes to making a buck or two.
Heidi Klum has super wealth after transitioning from the runway to business mogul giving her a net worth of around $160 million (£118,330,560).
The 52-year-old, who is one of the most famous Victoria’s Secrets Angels, has used her modelling career to venture out into the more lucrative world.
In January 2015, she launched her lingerie line Heidi Klum Intimates in Melbourne, Austrailia.
Hailey Bieber – Victoria’s Secret
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As for Hailey Bieber, modelling is just one of many strings on her impressive bow.
Her highly successful beauty skincare brand, Rhode, launched in June 2022, was recently acquired by e.l.f. Beauty for a staggering $1 billion.
Reveling in the news on Instagram, she shared: “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.
“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”
To work for a brand that truly is as inclusive as Ann Summers are is such a honour
Maura Higgins
While this monumental deal doesn’t make her a billionaire just yet, it certainly significantly boosts her net worth and other impressive earnings.
Her reported net worth stands at approximately $300 million (£221 million), which also includes income from her high-profile promotional campaigns for Victoria’s Secret.
Maura Higgins – Ann Summers
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With an impressive net wroth of £3.2 million, Maura Higgins has proven that she’s not just any old Love Islander.
After leaving the villa in 2019, Maura quickly became a millioniare having secured work with brands – including a £500,000 Ann Summers deal.
Speaking previously, the 34-year-old said: “To work for a brand that truly is as inclusive as Ann Summers are is such a honour.”
She might not have work the ITV show, she’s certainly winning with her earnings.
